This is Marketing.

Meredith Paige Avatar
This is Marketing book cover by Seth Godin

Seth’s new book reminded me of something.

Back in the day, my newly minted OB/GYN needed patients.

She hired a manicurist to give manicures to her patients in her waiting room.

In her first year she delivered more babies than doctors that had been practicing for decades.

This is marketing.

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