The new “dinner party”
In the 1970s, my parents' friends gathered each weekend to catch up about life, their kids, and what plumber they were using. Today, that same "dinner party" occurs on Google reviews, Facebook, and other online review sites. And while the people aren't friends...
“I’m not getting social media leads.”
In my case, posting 4x a day on Social Media does not bring in any measurable amount of painting business.
Invoicing with love.
A treat inside an invoice! I’ve never got one, have you?
Mrs. Tyler
“It certainly would’ve be easier for them to hire out the day to day management of the resort and “stay out of the weeds.” But I’m not sure they’d have a 3-year waiting list if they didn’t obsess about the crunchy-to-mushy ratio of the hashbrowns.”
SEO for Rookies – Day #4 – “But I have no photos!”
“Most importantly: Understand that posting without a photo is infinitely better than not posting on your website at all!”
SEO for Rookies Day #3 – “I can’t / won’t / hate to write.”
“Your SEO agency just needs a bulleted list of stuff you know that someone outside your industry might not know.”
SEO for Rookies Day #2 – “What should I write?”
“Google rewards skilled and nuanced perspectives that offer a peek in the mind of someone out there grinding in the day-to-day of their industry.”
SEO for Rookies – Day #1
“Do you freeze or put your head in the sand when you hear ‘you should work on your website?’ I did too. So let’s simplify things…”