Paige’s Posts
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SEO for Rookies Day #3 – “I can’t / won’t / hate to write.”
“Your SEO agency just needs a bulleted list of stuff you know that someone outside your industry might not know.”
SEO for Rookies Day #2 – “What should I write?”
“Google rewards skilled and nuanced perspectives that offer a peek in the mind of someone out there grinding in the day-to-day of their industry.”
SEO for Rookies – Day #1
“Do you freeze or put your head in the sand when you hear ‘you should work on your website?’ I did too. So let’s simplify things…”
So darn hard.
In the mid-2000s, car dealers often asked, "have I done everything to make this a 5-star experience?" I always felt put on the spot, and I hardly ever answered truthfully. Assuming we only have a handful of genuinely 5-star experiences in our lives, getting my oil...
Jessica’s question: “How does your business serve your life?”
I quit my corporate job to start my first small business when I was 26 years old to have more time with my kids. Mind you, this was a full 5 years before my first child was born, but I could read the tea leaves: If I stayed in my current career in corporate America,...
Decide Once.
Do your research, take your time, word-smith the heck out of your words. And then decide. Leverage all of the time you spent deciding by then spreading your decision out over the next decade. For example, in our office we: 1. Play a game of Plinko at our weekly...
Exactly how?
You say: "You need more online reviews." They think: "But how do I get them? You say: "Ask for the order every time." They think: "I'm not sure of words that would sound authentic." You say: "You need to coach your staff." They think: "But exactly how...?"...
Job security.
When a dreadful project that nobody will touch comes across your desk, snatch it right up. Dig in deep, untangle the knots and understand every nuance. Become the person that does this time and time again. And in no time you'll be indispensable.