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SEO for Rookies Day #2 – “What should I write?”

This is my second post in my series: “Simplifying SEO for small businesses.” My first post is here. Subscribe to Paige’s Page to receive future posts delivered to you automatically. Most small business owners glaze over when asked to “write a...

SEO for Rookies – Day #1

This is the first post in my series:  Simplifying SEO for Small Business Owners.   Subscribe here to receive future posts by email. ************   As a small business owner, do you freeze or put your head in the sand when you hear “you should work on your...

So darn hard.

In the mid-2000s, car dealers often asked, “have I done everything to make this a 5-star experience?” I always felt put on the spot, and I hardly ever answered truthfully. Assuming we only have a handful of genuinely 5-star experiences in our lives,...

Decide Once.

Do your research, take your time, word-smith the heck out of your words. And then decide. Leverage all of the time you spent deciding by then spreading your decision out over the next decade.  For example, in our office we: 1.  Play a game of Plinko at our weekly...