You say: “You need more online reviews.”
They think: “But how do I get them?”
You say: “Ask for the order every time.”
They think: “I’m not sure of words that would sound authentic.”
You say: “You need to coach your staff.”
They think: “But exactly how…?”
Telling people what to do is not always effective.
For real results, focus on the “how.”
The book Better Than Before by Gretchen Rubin is life changing. After all, that’s all we can ever hope for – to be better than we were yesterday.
This week I struggled for hours with a nonsensical technology problem (I couldn’t get Microsoft Word to download onto my new PC!).
Now that I’ve fixed the problem, I can leverage my newly acquired information throughout my small business, so nobody else wastes their time on the same issue.
What if we looked at all problems as a way to bypass a future struggle? A way to become “better than before?”
Stated in this positive way, problems, mistakes and issues would likely become a more welcome part of our days.