The book Better Than Before by Gretchen Rubin is life changing. After all, that’s all we can ever hope for – to be better than we were yesterday.
This week I struggled for hours with a nonsensical technology problem (I couldn’t get Microsoft Word to download onto my new PC!).
Now that I’ve fixed the problem, I can leverage my newly acquired information throughout my small business, so nobody else wastes their time on the same issue.
What if we looked at all problems as a way to bypass a future struggle? A way to become “better than before?”
Stated in this positive way, problems, mistakes and issues would likely become a more welcome part of our days.
We all know it’s not your job to replace the lightbulb in the office refrigerator. But imagine becoming known as the “summer intern who changed the bulb?”
Anyone can wait for direction from a supervisor.
What’s in short supply are folks who notice an issue and make it better without being asked.
Seth’s new book reminded me of something.
Back in the day, my newly minted OB/GYN needed patients.
She hired a manicurist to give manicures to her patients in her waiting room.
In her first year she delivered more babies than doctors that had been practicing for decades.
This is marketing.