Exactly how?

You say:  “You need more online reviews.”

They think:  “But how do I get them?”

 

You say:  “Ask for the order every time.”

They think:  “I’m not sure of words that would sound authentic.”

 

You say:  “You need to coach your staff.”

They think:  “But exactly how…?”

 

Telling people what to do is not always effective.  

For real results, focus on the “how.”

 

Job security.

When a dreadful project that nobody will touch comes across your desk, snatch it right up.

Dig in deep, untangle the knots and understand every nuance.

Become the person that does this time and time again.

And in no time you’ll be indispensable.

 

 

The weeds.

“You must be a secretary,” My doctor said as he flipped through my indexed and cross-referenced binder of medical tests.

“No, I just wanted you focused on my issue, instead of having to sift through a disarray of papers and lab work.”

Being strategic often means diving into the details and nuances of a project.

God is in the details.

And the details are in the weeds.

 

Another HT to Seth Godin for getting me to ponder “caring” and “trying” in general.

 

 

 

 

Someone there.

Isn’t it nice when technical support stays on the phone with you longer than they have to? Just to be sure you’ve 100% “got it.”

My husband and I work together, and often when I’m unsure or apprehensive about something I’m working on, he will silently take a seat next to me, often with his arm on my back.

It’s just so comforting to have someone there.

 

Better than before.

The book Better Than Before by Gretchen Rubin is life changing.  After all, that’s all we can ever hope for – to be better than we were yesterday.

This week I struggled for hours with a nonsensical technology problem (I couldn’t get Microsoft Word to download onto my new PC!).

Now that I’ve fixed the problem, I can leverage my newly acquired information throughout my small business, so nobody else wastes their time on the same issue.

What if we looked at all problems as a way to bypass a future struggle?   A way to  become “better than before?”

Stated in this positive way, problems, mistakes and issues would likely become a more welcome part of our days.

 

Initiative.

We all know it’s not your job to replace the lightbulb in the office refrigerator. But imagine becoming known as the “summer intern who changed the bulb?”

Anyone can wait for direction from a supervisor.

What’s in short supply are folks who notice an issue and make it better without being asked.

 

 

This is Marketing.

Seth’s new book reminded me of something.

Back in the day, my newly minted OB/GYN needed patients.

She hired a manicurist to give manicures to her patients in her waiting room.

In her first year she delivered more babies than doctors that had been practicing for decades.

This is marketing.