Exactly how?

You say:  “You need more online reviews.”

They think:  “But how do I get them?”

 

You say:  “Ask for the order every time.”

They think:  “I’m not sure of words that would sound authentic.”

 

You say:  “You need to coach your staff.”

They think:  “But exactly how…?”

 

Telling people what to do is not always effective.  

For real results, focus on the “how.”

 

The weeds.

“You must be a secretary,” My doctor said as he flipped through my indexed and cross-referenced binder of medical tests.

“No, I just wanted you focused on my issue, instead of having to sift through a disarray of papers and lab work.”

Being strategic often means diving into the details and nuances of a project.

God is in the details.

And the details are in the weeds.

 

Another HT to Seth Godin for getting me to ponder “caring” and “trying” in general.