You say: “You need more online reviews.”
They think: “But how do I get them?”
You say: “Ask for the order every time.”
They think: “I’m not sure of words that would sound authentic.”
You say: “You need to coach your staff.”
They think: “But exactly how…?”
Telling people what to do is not always effective.
For real results, focus on the “how.”
Every year my husband and I put together a business plan by culling through past receipts and marketing stats.
And while our plan is based on experience, it’s just a guess – a stake in the ground to help guide us to where we want to go.
Our first year, our plan turned out to be nearly 50% accurate.
After more than 25 years, our precision is still not perfect, but it does give me chills when something we outline in January comes to fruition in June.
People don’t plan because they fear they’ll be wrong. They don’t know exactly where to start, and so they don’t.
But what if you realized that we’re all just guessing?
Would that put you at ease enough to get you started?
I kick myself every time I use my phone’s calculator app.
I only need to multiply 234 and 345, and all of a sudden I’m responding to texts, emails and scrolling recommendations from Netflix.
20-minutes later, I can’t remember why I picked up the phone in the first place.
People love their own spreadsheets.
This passion is born out of the author’s deep understanding of the logic they’ve painstakingly developed inside every cell.
But something happens when the spreadsheet is shared with others. The author is exuberant:
“Isn’t this cool?”
“It’s so clear.”
But onlookers are confused. The unfamiliar jumble of numbers, colors and tables, is disorientating.
“Is ‘red’ a good outcome?”
“Why are we dividing cell A3 by cell T5?”
The audience simply doesn’t have their sea legs.
Other peoples’ spreadsheets make me feel downright dopey.
Please don’t email me your spreadsheet or present it on a large screen.
Spoon-feed me the results instead.
Something that seems out of the blue to the rest of us, has likely been long overdue.
Those who drop out, change careers and skydive may seem brazen and reckless. But it’s far more likely that they’ve been hesitant and scared to make their move.
This blog is something I’ve been considering for a while.
It sure would’ve been easier to skip the mulling, fear and self-doubt and have done it sooner.