Exactly how?

You say:  “You need more online reviews.”

They think:  “But how do I get them?”

 

You say:  “Ask for the order every time.”

They think:  “I’m not sure of words that would sound authentic.”

 

You say:  “You need to coach your staff.”

They think:  “But exactly how…?”

 

Telling people what to do is not always effective.  

For real results, focus on the “how.”

 

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I invented the iPhone.

In 2001, I realized that it was quite cumbersome to carry around my Palm Pilot and camera and push-to-talk flip phone.

What a good idea it would be to combine all my gadgets into one compact appliance!

Lesson learned:  Ideas are cheap without execution.