You say: “You need more online reviews.”
They think: “But how do I get them?”
You say: “Ask for the order every time.”
They think: “I’m not sure of words that would sound authentic.”
You say: “You need to coach your staff.”
They think: “But exactly how…?”
Telling people what to do is not always effective.
For real results, focus on the “how.”
When a dreadful project that nobody will touch comes across your desk, snatch it right up.
Dig in deep, untangle the knots and understand every nuance.
Become the person that does this time and time again.
And in no time you’ll be indispensable.
“You must be a secretary,” My doctor said as he flipped through my indexed and cross-referenced binder of medical tests.
“No, I just wanted you focused on my issue, instead of having to sift through a disarray of papers and lab work.”
Being strategic often means diving into the details and nuances of a project.
God is in the details.
And the details are in the weeds.
Another HT to Seth Godin for getting me to ponder “caring” and “trying” in general.