Someone there.

Isn’t it nice when technical support stays on the phone with you longer than they have to? Just to be sure you’ve 100% “got it.”

My husband and I work together, and often when I’m unsure or apprehensive about something I’m working on, he will silently take a seat next to me, often with his arm on my back.

It’s just so comforting to have someone there.

 

This is Marketing.

Seth’s new book reminded me of something.

Back in the day, my newly minted OB/GYN needed patients.

She hired a manicurist to give manicures to her patients in her waiting room.

In her first year she delivered more babies than doctors that had been practicing for decades.

This is marketing.