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In the mid-2000s, car dealers often asked, “have I done everything to make this a 5-star experience?” I always felt put on the spot, and I hardly ever answered truthfully.

Assuming we only have a handful of genuinely 5-star experiences in our lives, getting my oil changed hardly felt like one of them.
As a small business owner, I never want to game the system and get flattering ratings without merit. I consider it my only job to identify the messy truth about the goings-on in my business and fix them, and so that’s what I’m going to share here in this blog.

I’ll do my best to get quite granular and not sugar-coat the truth for you, so you’ll understand why running a small business is so darn hard most days.