Confused by SEO (Search Engine Optimization)?

Lots of small business owners are.

As a result of this confusion, many people glaze over and do nothing about optimizing their websites.

So let’s simplify things.

What does it mean to “work on your website’s SEO?”

By writing posts (“content,” “articles,” “blogs”) for your website that answer web searchers’ questions, Google directs them to your posts and brings free traffic to your website.  

Bonus:  If searchers want answers in your area of expertise, they’re also likely in the market for what you sell. Getting them to your website allows them to get their questions answered and then buy what you’re selling.

When I was small, my dad owned a tiny picture-framing shop in our town. When customers would ask him, “Who do you know that paints walls?” or “Who’s the best children’s photographer?” he’d pull out his Rolodex and serve up answers to his customers.  

Back in the 1970s, in our small frame shop, my dad essentially acted as Google and directed people to other people and businesses that could solve their problems.

So how do I know what answers people want?

Let’s go back to my dad’s frame shop. If my dad were working on his picture framing website, he’d be wise to post about what his customers were asking him in person (“How to frame a sports jersey;” “What kind of matboard for a limited edition lithograph?”)

Remember, the questions customers ask you, they’re also asking Google.

So start right there.

Read my other “SEO for Rookies” posts here.

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