It looks like you’re negotiating a merger. But you’re really playing Candy Crush.

And nobody even uses the phone function much.

I propose we call it what it is:

a TV,

a gaming system,

an entertainment device in your pocket.

“Where’s my phone?” sounds so legit that calling it a phone likely reinforces its use. Nobody will argue that a nurse, businessperson, or mom needs their phone.

But try calling it something else. Something more honest.

“Where’s my pacifier?” sounds just crazy enough that it might just nudge us to put it down.