Ina Garten (aka “Barefoot Contessa” on Food Network) cooks with love.
I have cooked her recipes dozens of times, making sure to follow them perfectly, and mine never taste nearly as good as when my mother makes them.
My mother cooks with love too.
But the love I don’t bring to cooking, I do bring to other things.
I love untangling a problem. I love SEO and Google Analytics.
Heck, I’d even say I love preparing invoices. In fact, I’d go as far as to say that I “send customer invoices with love.”
I love when I see people take pride in life’s little tasks.
After I email a customer their invoice, I also send them one by snail-mail.
I make sure a (pretty) postage sits nice and straight in the corner of the envelope.
In fact, since the post office will deliver an envelope with a crooked stamp, the only reason I put a postage stamp on straight is, well, pride.
When I “invoice with love” I write a handwritten note thanking each customer, and include a postage-paid envelope, so customers don’t have to find a stamp.
I also enclose a little treat: a magnet that’s personalized with important phone numbers from the customer’s town.
Including the personalized magnet also provides some weight to the envelope. Customers open my invoice more quickly because they’re curious about why it’s so heavy. I guess it’s not a stretch to say that “invoicing with love” actually improves my cash flow.
A treat inside an invoice! I’ve never got one, have you?
If you have no idea how your invoices look to your customers because someone else prepares them, then take a peek this week.
How do your invoices make you feel about your company? These tiny customer touch points add up to what the big-wigs call “branding.”
They say, “how you do anything is how you do everything.”
What tiny thing do you do with love?
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