You say: “You need more online reviews.”
They think: “But how do I get them?”
You say: “Ask for the order every time.”
They think: “I’m not sure of words that would sound authentic.”
You say: “You need to coach your staff.”
They think: “But exactly how…?”
Telling people what to do is not always effective.
For real results, focus on the “how.”
“You must be a secretary,” My doctor said as he flipped through my indexed and cross-referenced binder of medical tests.
“No, I just wanted you focused on my issue, instead of having to sift through a disarray of papers and lab work.”
Being strategic often means diving into the details and nuances of a project.
God is in the details.
And the details are in the weeds.
Another HT to Seth Godin for getting me to ponder “caring” and “trying” in general.
Watching James Holzhauer dominate Jeopardy, is a reminder that the constraints and rules we often accept without question, could be all in our heads.
What rules should you be questioning?
Every business has one – a project that needs to be done, but keeps getting postponed.
If you’re a job seeker, think about targeting your dream company and suggesting that you take a stab at that overflowing pile in the corner.
It may just be the hook that finally opens the door.